Auto Expo 2012, Maruti Suzuki

Status- Pitch with Wizcraft Entertainment Internationl Ltd

Location- Pragati Maidan, Delhi

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Way of  Life- the tagline of the  Maruti Suzuki campaign, was translated into a design that sought to take  propel MSIL into the future as a brand at the cutting-edge of automotive technology.

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Taking up the whole of Hall 14 with an area of 6000 sq ft the design sought to express the way of life as a way without boundary, without end, continuous and exciting. A pathway of twists turns, with technology at every corner, unexpected and suddenly revealed.

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Extravagant use of projection and LED technologies were integrated into an exciting pedestrian loop that was designed to bring a spatial and visual treat to every visitor. The design moved away from the free-for-all that most exhibition hall design is to a very regulated and structured flow pattern to deliver a carefully crafted exhibition experience.